Be Positive and sign the Food & Drinks manifesto

By Niels de Fraguier, CEO Positive

The whole Food & Drinks (F&D) and Hospitality sectors have the potential to spearhead our transition to a Regenerative economy. To undo decades of destructive agriculture, exploitative

supply chains, and harmful packaging which weighs down on the system and Mother Earth. For this reason, in 2021 we are committing ourselves 110% to improving food systems and positively impacting the hospitality and foodservice sector.

To show our commitment, and that of other Positive Impact Companies, we have created an ambitious Food & Drinks Manifesto setting out 12 key drivers to empower food systems. These include prioritising health & nutrition, tackling food security, reducing food waste, rethinking distribution, and creating healthy supply webs. Underlying each driver is a desire for the sector to return more to the planet than it takes.

The hospitality and foodservice sector is full of its own unique opportunities and challenges when it comes to climate action and social change, but we believe there are three fundamentals at the core of each business’ Regenerative journey.

Cutting Emissions

Regenerative businesses are smashing targets on their way to go Net Zero and Beyond by 2030. Switching to electrical vehicles and opting for plant-based ingredients and products are brilliant ways of cutting down emissions. Equally, sourcing from pioneers in Regenerative agriculture or vertical farming puts businesses on the fast track to making a Positive impact.  

Eliminating Waste

The transition to Zero Waste is in our hands, and with continued perseverance in regenerative and circular economics, it can become our reality. With a rising food-sharing revolution and breakthroughs in biodegradable packaging, there is nothing stopping businesses from making a Positive impact. Our Zero Waste journey poses countless opportunities for innovation and efficiency gains.

Creating Value for All

Businesses can become living embodiments of the values we want to promote in the world, and Positive Impact Companies, coming from a perspective of wholeness, can achieve social justice by lifting up others across supply webs. This means practising ethical sourcing standards and partaking in radical collaboration, helping us to create a global economy based on principles of Value for All rather than Winner Takes All. 

By recognising the 12 drivers of our food system’s transformation outlined in our Manifesto, we can unleash the power of Positive Impact in the hospitality and foodservice sector. Many changemaker businesses have already signed up, pledging to bring Positive change to the sector. You are invited to join us in transforming our food systems and making every meal a celebration of amazing food. Sign the manifesto now.

Together, let’s honour our planet and the people who make it all possible.

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