join us and CELEBRATe

#FOODMADEGOOD

This October, we’re sharing and celebrating all the incredible things foodservice businesses have done to serve better, more sustainable food and we’re inviting you to join us. 

This is an opportunity for the industry to come together and build on the public’s growing interest in food and sustainability. 

MEMBERS

Find the extended member-only campaign guide on the online community

Why serving #foodmadegood matters

25%

With the food we eat accounting for 25% of all greenhouse gas emissions, where and what we choose to eat out really matters – and the public is looking to you to help them use the power of their appetites wisely, now more than ever. Where people choose to eat out has never mattered so much, for your business and our planet. 

“93% of UK consumers said knowing more about the ethical credentials of a company’s food or products would or could influence where they chose to eat.”  

Footprint Sustainability Trends 2019. 

93%

42%

“Almost half of consumers (42%) value food more now and only 9% want things to go back to how they were pre-pandemic.”  

YouGov survey for Food, Farming and Countryside Commission (FFCC) and Food Foundation 2020. 

GET INVOLVED

Any foodservice operator can join the campaign, it's easy to get involved and your dish will be seen by thousands of diners. Plus there's a generous buffet of benefits for participants - although some do require you to become a member of the Food Made Good Community
JOIN NOW

HOW TO JOIN THE CAMPAIGN

Choose favourite sustainable dishes from your menu.

Post photos or videos of the dishes with a caption clearly and succinctly explaining what makes them sustainable and why they tastes delicious.

Include #foodmadegood in the caption

You’ll then automatically feature on our homepage and every suitable dish you post in October will be featured, so the more often you post, the more you’ll be visible. 

Check out the dishes already on the homepage for inspiration on what to post. 

Two key Food Made Good member-only campaign benefits

1. The People’s Favourite Award

Every dish posted by a Food Made Good member will be automatically entered for the People’s Favourite Award. Run in partnership with Delicious Magazine we’ll be feature a shortlist of the five restaurants with the best dishes on the magazine’s website and put them to the public vote. 

However this award is only for current members of Food Made Good – so sign up here for your chance to win.

 

2. Food made good member profile page

We’ll point diners straight to the bespoke webpage of each participating Food Made Good member, where they’ll be able to satisfy their appetite for more information about its sustainability credentials. 

If you’d like to join the Food Made Good movement of more than 10,000 kitchens working together for a better food future and enjoy all the campaign benefits, we’ve made it super easy to sign up 

ANY QUESTIONS – WE’RE HERE TO HELP.
GET INVOLVED, DON’T MISS OUT.
#FOODMADEGOOD

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