Four ways to Choose the World you Want this Fairtrade Fortnight

By Martha Qureishi, Partnership Officer, Fairtrade

This Fairtrade Fortnight, thousands of individuals, operators and major companies across the UK will raise the voices of farmers and workers. This year we’re asking you to ‘Choose the World You Want’ and to tell others about the challenges that farmers face from climate change. We will be hosting an online festival bringing together schools, universities, cafes and restaurants, supporters, campaigners and farmers from across the world.

We will highlight the challenges that climate change brings to farmers and workers in the communities Fairtrade works with. Farmers and workers in countries such as Kenya, Ethiopia and Honduras, who have done the least to contribute to climate change, are disproportionately affected by it. Action is needed now.  

Fairtrade Producers have told us that:

  • Climate change is an immediate and ever-increasing challenge. Farmers are already seeing its impacts from droughts and crop disease to floods and shrinking harvests. 
  • With the emergence of the global COVID pandemic, the challenges that farmers face now are bigger than ever before with falling prices and shocks reverberating along our global supply chains. 
  • Ongoing poverty in farming communities makes it increasingly hard to meet every day needs and deal with the challenges posed by climate change.  

Farmers are at the front line of the climate crisis, but they will not be able to transform their land and their practices if they are paid poverty wages. Fairtrade Fortnight 2021 will focus on the reality for farmers of the double-whammy of the climate crisis and poverty, and how all of us can play our part.

Here are four ways, as a café, restaurant or university canteen that you can get involved with Fairtrade during Fairtrade Fortnight. 

1. Use our digital assets to tell your fairtrade story

Tell your Fairtrade story online and in store using the resources in our Fairtrade Fortnight 2021 toolkit, which includes posters, illustrations and our new Choose the World you Want brand film. Download and use them on social media, in your newsletter, in store and more. When posting online, use the hashtag #FairtradeFortnight. 

2. Hold a virtual event

We will be hosting a virtual online festival bringing together schools, universities, businesses, supporters, campaigners and farmers from across the world to choose the world they want. 

Let us know about an event you are doing during Fairtrade Fortnight, and we will be able to add you to the line-up! Email [email protected]

3. Let us know if you’re doing anything else

We would love to hear if you planned promotions, competitions, events or any other ways you will be celebrating Fairtrade Fortnight. Please let us know by emailing us at: [email protected]

4. Sign up to our monthly newsletter for business: Fair Comment

Stay up to date on Fairtrade Fortnight, future campaigns and events, industry trends and developments, opinion pieces and more.  Sign up.

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