What inspired you to support the Food Made Good Awards?
Good Energy were inspired to support the Food Made Good Awards because we wanted to highlight the importance of renewable electricity in the restaurant industry. We want to celebrate and give recognition to those restaurants that are valuing natural resources. It has been ten years since the Climate Change Act was introduced to reduce carbon emissions and the UK has now pledged to reach net zero by 2050. This means that businesses have a responsibility to reduce their environmental impact – and valuing natural resources like wind, sun and water as energy sources can help with this. Many food and hospitality businesses are recognising that switching to clean, renewable power is the logical step on the journey to cut carbon emissions. Good Energy’s electricity is 100% renewable and not greenwashed, giving our customers confidence that their power is sustainably sourced.
We want to inspire restaurant staff and customers to choose clean power for their homes as it is one of the biggest things to tackle climate change. Good Energy hope that by raising awareness amongst restaurant staff of the importance of the provenance of their power will also encourage them to do the right thing for the environment at home as well as at work.
How do you see the category you’re aligning with help accelerate positive change in hospitality?
Good Energy are helping the restaurant industry transition to a low carbon future, where valuing natural resources like wind, sun and water is at the heart of doing business. We know that restaurants care deeply about where their food and ingredients come from and like to source locally. When it comes to energy, we’re no different. We see the valuing natural resources category as a perfect fit for us because we have our own generation assets (wind and solar), plus we source power from 1500 independent generators right across the UK. Through these generators, we know the provenance of our power, and are committed to paying them a fair price for their renewable generation. By providing the hospitality industry with an option to choose clean power, we also provide benefits such as reducing carbon emissions and helping businesses appeal to customers who are increasingly making purchasing decisions based on environmental credentials.
What sustainability issue do you expect to rise to the fore in 2020 and why?
We have seen an explosion in consumer awareness and concern around climate change during 2019. This will only continue into 2020, especially with the UK hosting the United Nations Climate Summit COP26 in Glasgow. We know that concern about the climate influences the decisions people make about what they buy – and what they eat. Consumer demand will impact restaurants and hotels, with their sustainability credentials being as important as what is on the menu. For restaurants, one key sustainability issue for 2020 will be the supply chain. That means not just where their food comes from but their energy supply. Businesses that want to go further with their sustainability may also look for ways to become part of a circular economy model, such as waste food being used to generate clean energy. Increasingly environmental consciousness will increasingly affect peoples’ expectations in other areas too, from having energy and water saving devices in the customer toilets to there being electric vehicle chargers in the car-park so they can recharge while they dine.