To understand us, you need to know Peter. He was just a schoolboy when he first fell in love with pizza. Later, though, he spent years pursuing this obsession on his travels. So many jobs. So many cities. Except for London, where great pizza just did not exist. There was only one thing to do. PizzaExpress was launched in 1965. In Wardour Street. And in chaos. His Italian oven was too big for the door. So he knocked down the wall. Oven in. Oven on. And so it began.