Start the day by standing up for farmers

By Barney Smyth, Account Officer, Fairtrade Foundation

As Martin Luther King famously said, ‘before you finish eating breakfast in the morning, you’ve depended on more than half the world’. Despite our dependence on farmers and workers for the foods, drinks and products that we love, about 795 million people are undernourished globally.

It’s a scandal that the people who grow the food we take for granted can’t always feed their own families, and this issue is known as food security. A key reason for this in developing countries is financial insecurity, when farmers do not even get paid enough to be able to cover all their household expenses. This can lead to some difficult decisions; parents may skip meals to save money to be able to send their children to school.

Your chance to support farmers

Food security is about more than just hunger. It’s about how confident people are about being able to put food on the table, combining job/income security, food availability and sustainability, predictions about crop yields, market data and much more.

However, you can support farmers and workers to put food on the table for their families by harnessing the power of Fairtrade. When people are paid a fairer price, they can have more control over their lives when times are hard, and worry less about how they will feed their families. Whether it’s the extra cash in their pockets or being able to expand their farms to grow more food to eat, Fairtrade means many farmers and workers are able to fulfil a basic human need – to put enough food on the table for the people they care about, all year round.

During Fairtrade Fortnight (29 February to 13 March 2016) we’re calling upon you to sit down for breakfast, stand up for farmers. You can get involved by:

  • Holding a Fairtrade breakfast and add it to the map of events throughout the Fortnight
  • Downloading a selection of digital assets to spread the work across your social media channels
  • Ordering some FREE point of sale packs, if you’re serving Fairtrade coffee
  • Promoting the Fairtrade products you provide, and look to extend this range – if you’re already using and serving Fairtrade tea and coffee, then why not also order in fruit, sugar, chocolate, cotton or flowers?

Fairtrade food on your tables help farmers’ families

This won’t just mean more Fairtrade sales for the producers, but also help you, the wider industry and your customers see that they can all support hard-working farmers and workers to put food on their table – by choosing Fairtrade all year round.

Click here for more information about Fairtrade see or if you want to get in touch then email [email protected] and do please keep your SRA Account Manager updated so we can help promote your Fairtrade Fortnight activities.

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