Belu is a drinks business that puts people and the environment first. Our purpose goes beyond our products, by 2030 we will change the way the world sees water. At Belu, we believe something as simple as water can make a difference to some of the local and global challenges we face. Our method is clear, we are powered by ethics and we give away all our profit in pursuit of our purpose. Belu is a Social Enterprise that works with the UK’s hotel, restaurant, and catering sector to deliver the right water offering for a business and their guests, with the lowest carbon footprint possible. We invest 100% of our net profits into WaterAid, who’s aim is to bring clean water to everyone everywhere within a generation. To date Belu has given over £5 million to WaterAid, transforming 330,000 lives in 28 countries worldwide.
Our approach is to understand what’s right for each business and serve that need with a range of products including filtration systems, bottled mineral water, refillable bottles, and reusable carafes. We are very proud of our mineral water in our UK Made Ethical Glass- it’s the lightest weight bottle possible, made here in the UK. By light weighting the bottle and buying glass locally (including the highest recycled content possible), we have managed to reduce carbon emissions by 11%. Belu was the first UK drinks brand to switch its plastic range to 100% recycled plastic meaning we are reducing the carbon footprint of our range -around a 60% saving to that of a virgin PET bottle.
sustainability goals 2018
In 2019 Belu will continue to pursue our ambition to increase the recycled content of all Belu plastic bottles to closer to 100%. From 2019, as their filtration and refillable water bottle business grows, they will report on their carbon emissions as they become an increasing part of their overall business. And of course, Belu mineral water remains definitely not for export.