By Sophie Judd, Rubies in the Rubble
By This October, we launched our sustainable tomato ketchup into the sustainably minded group of individual gastropubs, Peach Pubs.
At Rubies in the Rubble, we believe that food should be valued as a precious resource. That’s why our products are packed with delicious ingredients that would otherwise go to waste – not because they taste any different, but often because they’re the wrong shape, size or colour. Working directly with UK farmers, we create a market for the freshest (if a little wonky!) fruit and veg to create our award-winning range of condiments.
We noticed a huge overlap in our purpose and that of Peach Pubs whose mission is Making Life Peachy – for their guests, team, suppliers and the planet. Peach Pubs pride themselves on working with suppliers who share their ethos, and since launching their Bigger Peach Initiative 18 months ago have focussed efforts on making sustainable changes across all their pubs. As it happened, Peach were looking for a ketchup supplier with a positive environmental impact and a story to educate and inspire guests to make sustainable choices, so we were thrilled to talk to them about our waste-fighting condiments.
Being a pub company where the chefs cook from scratch, Peach Pubs are always seeking ways to reduce the amount of avoidable food waste from their pubs. The pubs’ menus are designed to limit food waste and their team of talented chefs endeavour to use as much of each ingredient as possible in the kitchen, with daily-changing specials.
We knew that stocking all Peach Pubs with our sustainably sourced ketchup which saves surplus pears from going to waste would be a fantastic next step in their food-waste fighting journey. However, we needed to give Peach the confidence that our ketchup tasted great as well as doing good for the planet.
Their central chef team tried a wide range of products but, after a rigorous taste-test against leading brands, chose Rubies as the best tasting, asking us “How do you get it to taste just as good as the nation’s favourite?”. The next stage was to trial our ketchups in one of their pubs – The Duke of Wellington – to get the verdict from guests. We were so thrilled that the response to the taste of the sauce and to the Rubies in the Rubble story was positive all round.
We were set to introduce our ketchup to the rest of the pubs in March, when pubs and restaurants were forced to close doors nationwide due to the first Coronavirus lockdown. Contrary to the trend seen in the industry towards a sharp rise in the use of single serve portions and sachets post lockdown, Peach Pubs remained focussed on their goal to reduce the amount of all waste (glass, plastic, paper and food) that goes into landfill. We worked to supply the pubs with our reusable bottles to reduce the environment impact of single use glass bottles. These can be sanitised and are Covid-safe as well as waste-free.
At Peach’s ‘Masters Day’, we provided additional training and shared best practice to set the team up for a successful launch in October. The Team came away incredibly inspired about the ethos of Rubies in the Rubble’s ketchup, which helps each pub to deliver on the Peach Promises, without compromising on flavour.
We’re incredibly proud to be working with Peach Pubs, and to now be stocking every pub in the group with our ketchup. We’re really excited to see Peach Pubs continue on their sustainable journey, embarking on their mission to become the UK’s first carbon-neutral Gastro Pub next year as we also take steps towards becoming climate neutral.